No. 1 · Friday, November 13, 2026 · 5-minute read
The big one
Chatbots name fake or dead shopping sites in 9% of answers
In a test of 151 brands, when a chatbot showed a risky site, it warned the shopper away only about one time in ten.


3 in 10
shoppers who use AI say it often introduces them to brands they didn’t know





